App Store Hits 10 Million Downloads

App Store

The App Store is off to a flying start, with 10 million applications downloaded over the weekend from the 500 or so available at lauch.

There is already some interesting data coming out from Medialets, the new advertising network for iPhone app developers, who report that the average price paid per app has fallen from $6.03 to $5.47. Another interesting piece of information to emerge, is that free apps are rated higher than paid apps.

Medialets Paid Chart

The price drop is a reflection of competition in the market, which is to be expected, especially with sales of 10 million over one weekend.

The top paid apps are game and entertainment related, iBeer, which I wrote about yesterday comes in at number 5.

There have been some reports of applications locking up and even causing crashes on the iPhone. I experienced one app that caused a slight problem, but this didn’t require a reset to rectify.

Some developers have reportedly started to try and game the App Store by changing the name of their applications to appear higher on the pages.

Aside from these issues, this level of activity points to the value that App Store brings to Apple, both as an extra revenue stream and probably more importantly, as a means of strengthening the iPhone platform, as if it needed it.

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